When I was a kid, I never ate plain potato chips -- they were totally yuck! At some point either someone invented or I discovered barbeque-flavored chips. Then I ate potato chips. In fact, you couldn't stop me eating potato chips.
Flash forward a couple decades and I find out I should not eat potatoes any more. So what would I snack on? Well, I cannot eat wheat, so wheat crackers are out. I can eat a little corn, so how about corn chips? Okeh, corn chips are fine.
And then, one day, I discover Fritos. Where have you been all of my life? I totally LOVE Fritos (and no, they are not paying me to say this). I cannot eat very many of them, but if I am going to eat a corn chip it will be Fritos. Why should it be that I like corn chips but LOVE Fritos? There is a big difference in flavor and satisfaction.
The other night I asked Matt if he had any idea. Corn chips and Fritos are made from the same three ingredients: corn, oil and salt. Fritos uses only corn oil, while the brand of corn chips we get uses one of four oils -- three of which are not corn. However, while corn chips taste fine, Fritos sends me. Why? I have no idea.