The Best Super Bowl Adverts for 2018

As we sat watching the Super Bowl commercials, I was a little disappointed that so few of them seemed to have been created with any great humor in mind (Bridgestone Tires’ 2008 entry of a squirrel vs car in “Scream” for example). Then, I started to realize the humor had mostly given way this year to companies showing examples of how they are giving back to the communities they serve. Yeh, I know how you might think this is self serving; but I like the idea of a company touting not its product (directly), rather, how they help others.

Here are my picks for the very best Super Bowl commercials of 2018.

Verizon “Answering the Call” A brilliant match up of a telephone-service company connecting people who were rescued from some disaster with the people who did the rescuing.
 

NFL “Dirty Dancing” I love watching straight guys try to dance. They are so uncoordinated. But this parody was perfect. I really don’t even know what it was a commercial for -- football? Who cares.  

Budweiser “Stand By You” My husband thought this was smug, but again I like a company showing how it gives back to the community. I had heard about Budweiser doing this after one of the hurricanes. I think they should show how they helped out. Fresh water is of major importance after a disaster. I don’t care where it comes from, as long as it’s clean.

Weather Tech “American Factory” A company touting that it built its new company building right here in America. My husband said they should have bought and repurposed an existing building. Perhaps, but if a company makes the decision to stay in America to give Americans jobs, then they deserve praise.

Tourism Australia “Dundee” Thought this was an advert for a real movie. Started to get the inkling it was a parody, then sat back and loved it. Lots of work and forethought went into making this a special call to visit the land down under.

Hyundai “Hope Detector” Have to admit to something in my eye during this one: the car company gives a portion of each sale to fund childhood cancer research. They brought unsuspecting Hyundai purchasers together with the people whose lives were saved by this research. Nice.

Kraft Foods “Family Greatly” Kraft put out a call for people to share what “family” meant to them. Then, Kraft put these photographs and videos together into a commercial. I like how they illustrated the various meanings of “family.”